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Digital Marketing Foundation Course

The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client‐ side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e‐commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Course Instructor: Ajay Aggarwal

₹4999.00

To enroll in this course, please contact the Admin
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Course Overview

Program Structure  
Each module will be taught using practical case studies in order to ground all theoretical
learning in real‐life industry examples. The tutor will deliver core demonstrations of relevant
digital tools.

Career Progression Opportunities  
Participants who complete the course will be able to pursue opportunities in managing
digital marketing and sales campaigns within client‐side marketing organisations, manage
large volume ecommerce sites, create and manage digital campaigns within an agency
environment, and develop careers in online PR. They will have an expert understanding of
how to develop and rollout digital and social media strategies within organisations of all
sizes that are aligned with corporate objectives.  

Program Highlights
 100% Guarantee Job with reputed local
and multinational companies
 Available Scholarships
 Certification Preparation
 LIVE Project Tracking through Time
Tracking &  Screen Monitoring  Software  
 Boost your salary
 Handle campaignsindependently
 Study with an industry recognized
curriculum
 Learn through 80% of Practical work
 Work on live projects from day one

After Successful Completion of Program:   
 You can work as a FREELANCER for clients around the
Globe.   
 You can apply for the job with any company who are
interested in Digital Marketing or planning for the same; OR  
 You can run your own company (Office Space or Online)

Schedule of Classes

Course Curriculum

15 Subjects

Introduction to Digital Marketing

What is Digital Marketing?

Traditional vs Digital Marketing

Digital Marketing Ecosystem

Career Opportunities

Successful Website Analysis

Digital Marketing channels identification activity

Domain, Hosting & WordPress Setup

Domain Name Basics

Hosting Types

Website Structure Planning

Domain & Hosting Connection

WordPress Installation

Dashboard Overview

General settings Configuration

Website Design Fundamentals

UI/UX Basics

Website Layout Structure

Landing Page Concepts

Mobile Friendly Design

Theme Installation

Theme Customization

Header & Footer Setup

Home Page Creation

Home Page Elements

CTA (Call To Action)

Trust Building Components

Homepage Design

Hero Section Creation

Services Section

Contact Section

Content Marketing Basics

Content Marketing Introduction

Types of Content

Content Strategy

Blog Structure

Blog Post Creation

Categories & Tags

Featured Images

SEO Fundamentals

What is SEO?

On-Page SEO

Off-Page SEO

Keyword Research Introduction

Keyword Research using free tools

Rank Math/Yoast Installation

Advanced On-Page SEO

Meta Title & Description

Heading Optimization

Internal Linking

Image SEO

Blog Optimization

SEO Score Improvement

Technical SEO Basics

Technical SEO Introduction

Sitemap

Robots.txt

Website Speed Optimization

XML Sitemap Creation

Cache Plugin Setup

Speed Test Analysis

Google Search Console

Search Console Overview

Indexing Process

Performance Reports

Search Console Setup

Sitemap Submission

URL Inspection Tool

Google Analytics 4 (GA4)

Analytics Basics

Users, Sessions, Events

Traffic Sources

GA4 Setup

Tracking Installation

Dashboard Navigation

Social Media Optimization (SMO)

What is SMO?

Profile Optimization

Personal Branding

Hashtag Strategy

Facebook Page Optimization

Instagram Bio Optimization

LinkedIn Profile Optimization

Social Media Marketing

Facebook Marketing

Instagram Marketing

LinkedIn Marketing

Content Calendar

Monthly Content Calendar

Canva Post Design

Reel Strategy

Meta Ads Introduction

Meta Ads Ecosystem

Campaign Objectives

Audience Targeting

Ad Creatives

Meta Business Suite Overview

Campaign Setup Demo

Audience Creation

Google Ads Introduction

Google Ads Overview

Search Ads

Display Ads

Keyword Match Types

Google Ads Account Overview

Search Campaign Demo

Keyword Planner Introduction

Final Project & Portfolio

Complete WordPress Website

Homepage

About Page

Contact Page

2 Blog Posts

Basic SEO Setup

Search Console Setup

GA4 Setup

Social Media Profiles

Meta Ads Campaign Structure

Google Ads Campaign Structure

Course Instructor

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Ajay Aggarwal

21 Courses   •   900 Students